On January 1, 1976, the AM station switched call letters to WCMG, adopting a more personality-oriented classic country format, while WQIK-FM had a younger, more music-intensive format.
The stations were affiliates of the ABC Entertainment Radio Network. The tower height was increased to 640 feet. By 1970, power was boosted to 50,000 watts and several years later, it doubled to 100,000 watts, its current power today. WQIK-FM started with 28,500 watts, broadcasting from a 340-foot tower, so its coverage was limited to Jacksonville and its immediate suburbs. The FM allowed the station's country music to be heard around the clock for people with FM radios. WQIK (AM) later moved to 1090 kHz, boosting its power to 50,000 watts, covering much of Northeast Florida, but having to sign-off at sunset. Both stations simulcasted a country music format. It was owned by Rowland Broadcasting Company, which also owned AM 1280 WQIK. In September 1964, WQIK-FM first signed on. It broadcasts in the HD format, with the HD-2 subchannel carrying the iHeartRadio Spanish Contemporary format, also heard on translator station W295AZ, in Jacksonville Beach, called "Rumba 106.9." History Early years
WQIK-FM is powered at 100,000 watts with a Class C signal. The transmitter is off Hogan Road in the Arlington district. The station's studios and offices are located on Central Parkway in Jacksonville's Southside section. WQIK-FM is unusual in the radio industry as a station that has kept its original call sign and format for more than half a century. Overnight, WQIK carries the syndicated CMA After Midnite Show with Cody Alan and the Bobby Bones Show on Sunday evenings. The station is owned by iHeartMedia, Inc., and airs a country music radio format. WQIK-FM (99.1 FM) is a commercial radio station in Jacksonville, Florida.